After the Event
(Sale) Emails
The Goal:
Audit existing client emails to create clear, effective copy that drives post webinar attendees to the sale page.
The Client:
Chloé Daniels, Clo Bare Money Coach.
Chloé is a financial educator who has helped thousands of students learn to invest The Lazy Way. She’s been featured in Business Insider, Entrepreneur, Harvard Business Review, and more.
We wanted effective, emotive, emails that would encourage webinar attendees to make the investment in themselves…
And that’s exactly what we created.
While the first version of the emails provided all the information buyers could need…and then some.
The reader had to pick the important information out of the crowd like Where’s Waldo?
The new copy :
Provided clear and concise answers to FAQs
It encouraged readers to explore more on the sales page
And it accurately represented the brand through real-life case studies and examples tailored to the Clo Bare audience
The results?
Increase in open rates by over 12%
Increase in click rates by 4%
And Chloé was finally able to feel at ease knowing every single email that was sent out aligns with her brand values and voice (bye-bye cheap sales lingo!)